Boba Guys Launches Solana-Powered Loyalty Rewards Program

• Boba Guys, a popular US tea retailer has tapped Solana for its loyalty rewards program.
• Solana Foundation recently invested $100,000 into Boba Guys to help power the loyalty rewards program.
• The loyalty rewards program will utilise Solana’s high-speed, low-cost network to integrate non-fungible tokens (NFTs) and token-gated experiences to help boost consumer engagement.

Boba Guys Taps Solana For Loyalty Rewards Program

US-based drink retailer Boba Guys has tapped Solana for its loyalty rewards program just a day after the blockchain firm unveiled its flagship security-conscious crypto-first Android device Saga. The initiative will utilise Solana’s high-speed, low-cost network to integrate non-fungible tokens (NFTs) and token-gated experiences to help boost consumer engagement.

Background

Boba Guys is a popular US tea retailer that operates in California and New York. It opened in 2011 and is seeking to further deepen its community and give back to its customers through its Web3 rewards initiative. The choice of Solana comes after the Solana Foundation invested $100,000 into Boba Guys.

Saga Device

The newly launched Saga device makes it easy and secure to self-custody digital assets and removes the friction associated with digital assets. It also features a Seed Vault, which makes it a hardware wallet. It is now available to customers who preordered it, starting on May 8th for new orders.

Boba Guy’s Co Founder Statement

The cofounder of Boba Guys, Bin Chen said in an interview with a popular media outlet: “People that come into our stores may not know a single thing about Web3, Solana, blockchain or any of those things just the same way that people that come into Boba Guys may not know anything about boba.“ He added „We have that same approach with how we’re doing Web3“.

Solana Foundation Head Of Commerce Business Development Comment

The head of commerce business development at the Solana Foundation commented on the selection by Boba Guy saying: „Their vision for the future of cafes and retail is a model that could become the standard in the years to come.“ He added „This collaboration will show how loyalty programs can be improved for both customers and retailers and create a path for other organizations to follow.“